Identify user personas by analyzing system usage to classify them into task, knowledge, or power worker roles and determine their work style based on connection patterns.
Video Transcript
Task workers tend to perform repetitive tasks within a small set of applications. The applications they use are typically not very CPU- or memory‑intensive. Examples include call center analysts, bank tellers, retail employees, and reception staff.
Knowledge workers such as administrative assistants, accountants, or researchers spend much of their time online communicating via email and creating materials such as spreadsheets or complex documents.
Power workers in your organization access graphics‑intensive applications and typically use a wider variety of high‑consumption applications. These individuals might be rendering marketing videos, running test scripts, or creating CAD drawings for product development.
After determining the user’s role based on system usage, they are also sorted into a work style. A shared work style indicates that the user connects to many different systems, while desk‑bound or non‑desk‑bound work styles are determined by where they connect from. Desk‑bound workers typically access their computers only from the local work network, while non‑desk‑bound workers connect from multiple locations, such as sales professionals who move from office to office.
The role and work style combine to give the full persona for those workers.